Essays about: "B2B-marknadsföring"

Found 5 essays containing the word B2B-marknadsföring.

  1. 1. How do B2B use social media to build trust? : An exploratory study in what aspects create, maintain and destroy interorganizational trust

    University essay from Högskolan i Skövde/Institutionen för handel och företagande

    Author : Elin Adolfsson; Ida Kucera; [2023]
    Keywords : B2B; inter-organizational; trust; business relationships; social media; transparency; trust creation; trust maintenance; trust destruction; B2B; interorganisatorisk; förtroende; affärsrelationer; sociala medier; transparens; skapa förtroende; underhålla förtroende; förstöra förtroende;

    Abstract : Social media usage in the B2B sector is increasing at a slower rate than B2C and the research literature sends a unanimous message; B2B firms would benefit in multiple ways using social media as a tool when establishing and entertaining business relationships. The concept of trust is proved to be of great importance in the construction of these relationships. READ MORE

  3. 2. Rethinking the Spectrum of Marketing Communication Tools in B2B : An Explanatory Case Study from a Multinational Automation Company

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Jonathan Segerström; Elina Tidström; [2022]
    Keywords : Business-to-business; Business marketing; Marketing communication; Digital media;

    Abstract : Title: Rethinking the Spectrum of Marketing Communication Tools in B2B  Date: 2022-06-03 Level: One-Year Master’s Thesis 15, ECTS Institution: Karlstad Business School Authors: Jonathan Segerström & Elina Tidström Tutor: Bo Rundh Keywords: Business-to-business (B2B), Business marketing, Marketing communication, Digital media. Research question: How does a company within the automation industry work with their marketing communication? Purpose: The purpose of this study is to explain the transformation of marketing communication in a company within the automation industry. READ MORE

  4. 3. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ludwig Månsson; Sheriff Shahen; Sepehr Gharanfoli; [2020]
    Keywords : Social Media Marketing; Social Media; Social Media Perception; Digital Marketing; Industrial Marketing; Business-to-business; Marketing Communication;

    Abstract : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. READ MORE

  5. 4. Enabling the Computation of Marketing ROI Through Technical and Organizational Changes : A Case Study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Sandra Järkeborn; Vera Werner; [2020]
    Keywords : B2B Marketing; Industrial Marketing; Return on Marketing Investments; Marketing ROI; Marketing Efficiency; Sales-Marketing Interface; SMI; B2B Marknadsföring; Industriell Marknadsföring; Investeringsavkastning för Marknadsflring; Marknadsföringseffektivitet; Sälj-Marknadsföringsgränssnitt;

    Abstract : With the value of initiating contact or a relationship being intangible, marketing departments are currently struggling to prove their contribution to the business. Evaluating the efficiency of B2B marketing investments has been proven hard, and the prerequisites for doing so are many. READ MORE

  6. 5. Varumärkets utveckling till strategisk resurs : varumärkesarbete i svenska statliga bolag

    University essay from SLU/Dept. of Economics

    Author : Andreas Helsing; Christian Fredefors; Harald Faanes; [2008]
    Keywords : B2B-marknadsföring; varumärkesarbete; statliga bolag; konceptuell modell; kommunikation; logistik; järnväg;

    Abstract : Today, Sweden has about forty companies owned by the government. These are active on markets with variable competition. Some have been given special areas of responsibility that in a practical notion make them monopolists. READ MORE