Essays about: "B2B."

Showing result 21 - 25 of 410 essays containing the word B2B..

1. 21. The Significance of Digital Transformation in the Supply Chain Management for Facilitating International Businesses : Cases from Emerging Markets

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : A K M Ezazul Haque; Khushbu Waqar; Payam Koohi Habibi Dehkordi; [2023]
   Keywords : Digital Transformation; Digital Technologies; Supply Chain; Supply Chain Management; Emerging Markets; International Business; Global Expansion; Business Process ReEngineering; Internet of Things; Cloud Computing; B2B Online Platforms; Dynamic Capabilities; Opportunities; Challenges; Competitive Advantage;

   Abstract : Technological advancements have altered all aspects of human life, undeniably impacting all domains of commercial entities. Current digital technologies have the most pre-eminent influence on the supply chain management of corporations, irrespective of their diverse industry and operations. READ MORE

3. 22. The Reverse Supply Chains of the Fast-Moving Consumer Goods : The Impacts of Product Returns on Reverse Supply Chains in Sweden

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : M. Hassan Dachan; Shengyun Sherif; [2023]
   Keywords : Supply chain management; supply chain disturbance; product returns; reverse logistics; business-to-business; fast moving consumer goods.;

   Abstract : The unceasing ambition of companies to enhance their profitability, capture novel markets, and address the diverse and evolving needs of customers has led to an irrational surge in production and the exploitative depletion of natural resources. This unwarranted increase in production has, in turn, been accompanied by a rise in product returns by consumers, which, upon reverting to their original sources through the supply chain, has compounded the complexities of the supply chains and precipitated new pressures and burdens on the companies and their supply chains, necessitating their adept management. READ MORE

4. 23. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE

5. 24. Unveiling the 'Rule of 40' : Exploring the Influence of Growth and Profitability on Valuation in the Nordic B2B SaaS Industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Dante Algkvist Nordfors; Sofia Hansson; [2023]
   Keywords : Software-as-a-Service; SaaS; Rule of 40; Profitability; Valuation; Software-as-a-Service; SaaS; Rule of 40; Tillväxt; Lönsamhet; Värdering;

   Abstract : Amidst the growth of the global Software-as-a-Service (SaaS) industry, researchers have begun to scrutinize current valuation methods when applied to SaaS firms, and investors have widely embraced and adopted their own rules of thumb for SaaS company valuation. One of which is the 'Rule of 40', which is characterized by growth and profitability. READ MORE

6. 25. Customer Acquisition Process Digitalization: A Case Study on the Use of Machine Learning in The Corporate Insurance Industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Klara Larsson; Freja Ling; [2023]
   Keywords : Customer Relationship Management CRM ; Customer Classification; Customer Acquisition; Machine Learning; Insurance Industry; Corporate Insurance; B2B; AI-CRM; Kundrelationssystem CRM ; Kunklassificering; Nykundsbearbetning; Maskininlärning; Försäkringsbranchen; Företagsförsäkring; B2B; AI-CRM;

   Abstract : This thesis explores the application of machine learning 8ml9 techniques in customer classification and their intergration into customer relationship management (CRM) systems within the corporate insurance industry. The research aims to address the gap in the use of AI-CRM for the corporate insurance industry. READ MORE