Essays about: "B2B"

Showing result 1 - 5 of 242 essays containing the word B2B.

  1. 1. Growing as a business in a mature business-to-business service industry : A case study in the Swedish energy services industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Erik Wang; [2019]
    Keywords : Business-to-business; services; mature industry; growth; product-market growth matrix; relationship marketing; switching barriers;

    Abstract : In the past decade, the energy markets within the European Union haveincreasingly been deregulated as a means to promote increased competition, andthereby efficiency, on these markets. As a result of this, several energy institutionshave been forced to become unbundled from their parent companies and toinstead form smaller separate entities. READ MORE

  2. 2. Influence of Guanxi and Trust on Business to Business relationships in the Chinese market

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : YIGE LIU; SIRIOUS NTERAI; [2019]
    Keywords : Guanxi; Trust; Interpersonal Trust; Organizational Trust; Mianzi; Renqing; Ganqing; B2B Relationships;

    Abstract : Aim: To understand the influence of guanxi and trust on business to business relationships in the Chinese market. Method: This study was conducted based on an inductive qualitative research method with the use of primary and secondary data. READ MORE

  3. 3. Adoption of Smart Packaging : Case Study Analysis from retailer’s perspective

    University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL); Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

    Author : Uma Devi Venkatesh; Omar Ali Ahmed Alsamuraaiy; [2019]
    Keywords : Smart packaging; Packaging; Adoption; Retailers; B2B; Challenges; Innovations; Food industry; Diffusion; Technology;

    Abstract : This paper presents the challenges faced by the retailers during the adoption of smart packaging in food packaging industry. The paper introduces three largest food retailers in Sweden, and the problems they faced during the introduction of the adoption of smart packaging technologies packaging. READ MORE

  4. 4. Design for Addressing Data Privacy Issues in Legacy Enterprise Application Integration

    University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

    Author : Kavindra Kulathilake Meddeoda Gedara; [2019]
    Keywords : B2B; EDI; EDIFACT; GDPR; Enterprise Application Integration; Middleware Broker; Tokenization; Data Privacy;

    Abstract : Electronic message transfer is the key element in enterprise application integration (EAI) and the privacy of data transferred must be protected by the systems involved in the message transfer from origin to the destination. The recent data privacy regulation such as GDPR (General Data Protection Regulation) has enforced the organizations to ensure the privacy of the personal data handled with obligations to provide visibility and control over to the data owner. READ MORE

  5. 5. Market Intelligence in technology-intensive enterprises: Its constitution and utilization in a B2B context - Case Study of a Business Intelligence Outsourcing Supplier in the Automotive Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Mathias Nyhues; [2018-07-03]
    Keywords : Market Intelligence; Market Orientation; Market Knowledge; Customer Data;

    Abstract : MSc in International Business and Trade.... READ MORE