Essays about: "B2B"

Showing result 1 - 5 of 233 essays containing the word B2B.

  1. 1. Market Intelligence in technology-intensive enterprises: Its constitution and utilization in a B2B context - Case Study of a Business Intelligence Outsourcing Supplier in the Automotive Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Mathias Nyhues; [2018-07-03]
    Keywords : Market Intelligence; Market Orientation; Market Knowledge; Customer Data;

    Abstract : MSc in International Business and Trade.... READ MORE

  2. 2. Towards the Development of Business Intelligence : The Role of Business Intelligence in Managerial Decision Making - Evidence from the B2B Sector

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mariangeles Bravo; Jesper Appelkvist; [2018]
    Keywords : Business Intelligence; Information Systems; Managerial Decision Making; Marketing; Internal Data; External Data; Knowledge Management;

    Abstract : Information is the key for managers to make well-informed decisions. In recent years, technological advancements have been developed which made it possible for organizations to store and manage large quantities of data. READ MORE

  3. 3. Customer Defection and Value in Business-to-Business Relationships

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emmy Jylhä; [2018]
    Keywords : Customer defection; customer value; value co-creation; relationship quality; customer retention; retention management; trust; satisfaction; commitment;

    Abstract : In order for firms to be able to compete on the market, it is of importance for them to create value for their customers. Value is not only the outcome from providing the customer with a product of high quality, since value co-creation can occur when firms interact with their customers and create strong relationships with them. READ MORE

  4. 4. Organizational Buying Process in the 21st Century

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sebastian Karlsson; Vilhelm Kindberg; [2018]
    Keywords : Organizational Buying Process; B2B;

    Abstract : There are several models that can be found describing the organizational buying process. The organizational buying process (OBP) within B2B is also more complex and more time consuming than within B2C (Dwyer & Tanner Jr., 2002). READ MORE

  5. 5. Social media marketing in B2B companies: An evaluation framework

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Adelina Tahiri; [2018]
    Keywords : ;

    Abstract : Med ett ökande antal användare på social medier för varje år är det viktigt för Business-to-business (B2B) företag att investera i en omfattande sociala media strategi, med tanke på att majoriteten av deras kunder finns på någon typ av sociala media plattform. I dagsläget finns det inte mycket forskning inom sociala media marknadsföring relaterat till B2B om man jämför med Business-to-Consumer (B2C). READ MORE