Essays about: "B2B"

Showing result 1 - 5 of 112 essays containing the word B2B.

  1. 1. Market Intelligence in technology-intensive enterprises: Its constitution and utilization in a B2B context - Case Study of a Business Intelligence Outsourcing Supplier in the Automotive Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Mathias Nyhues; [2018-07-03]
    Keywords : Market Intelligence; Market Orientation; Market Knowledge; Customer Data;

    Abstract : MSc in International Business and Trade.... READ MORE

  2. 2. Organizational Buying Process in the 21st Century

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sebastian Karlsson; Vilhelm Kindberg; [2018]
    Keywords : Organizational Buying Process; B2B;

    Abstract : There are several models that can be found describing the organizational buying process. The organizational buying process (OBP) within B2B is also more complex and more time consuming than within B2C (Dwyer & Tanner Jr., 2002). READ MORE

  3. 3. Social media marketing in B2B companies: An evaluation framework

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Adelina Tahiri; [2018]
    Keywords : ;

    Abstract : Med ett ökande antal användare på social medier för varje år är det viktigt för Business-to-business (B2B) företag att investera i en omfattande sociala media strategi, med tanke på att majoriteten av deras kunder finns på någon typ av sociala media plattform. I dagsläget finns det inte mycket forskning inom sociala media marknadsföring relaterat till B2B om man jämför med Business-to-Consumer (B2C). READ MORE

  4. 4. 'Knock, knock, who's there?' : - A B2B intervention that questions the existing way of portraying material knowledge

    University essay from Linnéuniversitetet/Institutionen för design (DE)

    Author : Ida Aldevinge; [2018]
    Keywords : Sensory engagement; informed choices; B2B; design; intervention;

    Abstract : This thesis is investigating in how current buying and purchasing decisions within retail interior are made and how they possibly could be changed or affected with sensory engagement, to promote social sustainability by promoting individual knowledge and sense making in B2B (business to business) context.  The background for this thesis sprung from many sources but is mainly based on the last couple of decades’ societal changes in both digital developments, contributing to more separated consumer behaviour but also in the economical shift from a production area to a consumption age. READ MORE

  5. 5. Exploring the Use of Freight Exchange E-marketplaces in Sweden: The Perspective of the Transport Service Provider

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Andres Rios Lam; [2018]
    Keywords : e-marketplace; freight exchange; logistics; transport service provider; carrier; portfolio.; Social Sciences;

    Abstract : A statistic released this year (2018) by the World Road Transport Organization shows that more than 80% of inland freight is moved by road. Frequent e-commerce activities and end-consumer demands on delivery performance have increased transport needs yet fill rates have decreased. READ MORE