Essays about: "B2B"

Showing result 1 - 5 of 347 essays containing the word B2B.

  1. 1. Exploring the possibilities for MaaS in the everyday mobility - A qualitative study of pilot projects in different phases

    University essay from Göteborgs universitet/Graduate School

    Author : Gabriel Bredstenslien Johansson; [2021-07-07]
    Keywords : Mobility as a Service; MaaS; Business modelling; Business model design; Business model development; Business model innovation;

    Abstract : The objective of this research is to identify how MaaS solutions can be designed to have agreater impact on everyday mobility. This research contributes by identifying existing barriersfor present projects in all of their phases as well as expressing possible solutions movingbeyond them, based on state-of-art business model theory. READ MORE

  2. 2. A Good Name Is Better Than Riches - A Single Case Study of Essity

    University essay from Göteborgs universitet/Graduate School

    Author : Elma Hodzic; Linnéa Egertz; [2021-07-06]
    Keywords : Social Media; Brand Awareness; Corporate Brand; B2B Brand; Influencing Factors;

    Abstract : This qualitative single case study aims to examine the concept of brand awareness on socialmedia for a corporate brand. To achieve this, the research was conducted in collaborationwith the global hygiene and health company Essity, mainly targeting B2B customers. READ MORE

  3. 3. Digital Marketing among SMEs within the B2B sector during Covid-19

    University essay from Göteborgs universitet/Graduate School

    Author : Deborah Tecklegiorgis; Selma Mohamed Hashi; Faranaz Mariana Fagundez; [2021-07-02]
    Keywords : Covid-19; SME; digital marketing; digital transformation; change;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. The different roles of a brand for purchasing reused materials in B2B

    University essay from Göteborgs universitet/Graduate School

    Author : Lisa Jodlovsky; Hanadi Secerovic; [2021-07-02]
    Keywords : Brands; business-to-business B2B ; circular economy; purchasing; reused materials; circular branding; construction industry;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. Conflicts or constructive collaboration?- A study investigating the coordination of the sales-marketing interface in a digital context

    University essay from Göteborgs universitet/Graduate School

    Author : Gottfridsson Sara; Rehn Ylva; [2021-06-29]
    Keywords : Coordination; sales-marketing interface SMI ; digitalization; qualitative study; B2B;

    Abstract : This study investigates how coordination is achieved between the functions sales andmarketing in B2B organizations, and how increased digitalization affects the coordinationbetween different functions. The paper uses a qualitative method, and data has been collectedby conducting 29 semi-structured interviews with managers and employees from the salesand marketing departments within several B2B organizations operating in various industries. READ MORE