Essays about: "B2B"

Showing result 16 - 20 of 410 essays containing the word B2B.

1. 16. Social Media Influence on Business Performance within B2B Marketing Companies : A qualitative study on social media use and its influence in the context of lead generation

   University essay from Umeå universitet/Företagsekonomi

   Author : Alice Lindqvist; Matilda Bodell; [2023]
   Keywords : SME; B2B marketing; Social media; Business performance; Lead generation;

   Abstract : The use of social media is constantly increasing and digitalization is becoming a bigger and bigger part of both individuals' and companies' daily life. In turn, customers' expectations of companies working within the social media environment are increasing in phase with digitalization. READ MORE

3. 17. B2C screening in the fuzzy front end : A case study on how B2C can adopt B2B innovation screening on the consumer insight screening process

   University essay from Luleå tekniska universitet/Industriell ekonomi

   Author : Jonathan Hadd; [2023]
   Keywords : ;

   Abstract : Purpose: The purpose of this study is to create practical guidelines for mid-level managers on how to structure their screening process of customer insights. In doing so, the study draws comparison between B2B and B2C innovation funnels and investigates what aspects the consumer market can benefit from in a global environment. READ MORE

4. 18. Adapting to the New Normal: Establishing and Maintaining Trust in B2B Relationships in a Post-Pandemic World

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felicia Festin; Alexandra Hildell; Ottilia Österström; [2023]
   Keywords : B2B; B2B Relationships; Trust; Trust-Building; COVID-19 pandemic; Post-pandemic; Remote Work; Hybrid Work; Interpersonal Trust; Interorganizational Trust; Calculative Trust; Affective Trust; Normative Trust; Business and Economics;

   Abstract : Purpose: To understand how B2B companies may establish and maintain trust in their relationships with customers during and in the post-COVID digital business landscape. Methodology: The study carries a qualitative approach conducted with an exploratory nature. READ MORE

5. 19. The Role of Self-Service Technology in Enhancing Value : An Exploratory B2B Case Study from a Business Model Perspective

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Theodor Bengtsson; Jonas Hägerlöf; [2023]
   Keywords : Self-service technology; business model; value; sustainability; B2B; IT procurement; Self-service technology; affärsmodell; värde; hållbarhet; B2B; IT-inköp;

   Abstract : As digitalization and sustainability evolves, the environment in which businesses operate constantly change. Value perceptions shift as a result of this and become increasingly multifaceted. Businesses must therefore adapt their business models. This is an issue within B2BIT procurement processes which are object to continuous change. READ MORE

6. 20. The Influence of Corporate Social Responsibility Activities on B2B Customer Relationships : An explorative case study on the transformation towards a more sustainable and responsible future in the mining industry

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Savannah Buhler; Tuuli Söder; [2023]
   Keywords : CSR activities; B2B Relationships; Collaboration; Alignment; Differentiation;

   Abstract : Date: 2023-05-30 Level: Bachelor Thesis in Business Administration, 15 cr  Institution:  School of Business, Society and Engineering, Mälardalen University  Authors:  Savannah Buhler         Tuuli Söder                (99/02/15)                   (99/03/12) Title: The Influence of Corporate Social Responsibility Activities on B2B Customer Relationships Supervisor: Edward Gillmore  Keywords: CSR activities, B2B Relationships, Collaboration, Alignment, Differentiation Research question: What effect do CSR alignment strategies and CSR differentiation strategies have on a firm's B2B relationships?  Purpose: The purpose of this research is to study how a firm aligns or differentiates its CSR strategies in a B2B context. The aim is to investigate how a firm’s CSR strategies affect customer relationships. READ MORE