Essays about: "B2C services"

Showing result 1 - 5 of 35 essays containing the words B2C services.

  1. 1. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

    University essay from Umeå universitet/Företagsekonomi

    Author : Xian Li; [2023]
    Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

    Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

  3. 2. The Role of Self-Service Technology in Enhancing Value : An Exploratory B2B Case Study from a Business Model Perspective

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Theodor Bengtsson; Jonas Hägerlöf; [2023]
    Keywords : Self-service technology; business model; value; sustainability; B2B; IT procurement; Self-service technology; affärsmodell; värde; hållbarhet; B2B; IT-inköp;

    Abstract : As digitalization and sustainability evolves, the environment in which businesses operate constantly change. Value perceptions shift as a result of this and become increasingly multifaceted. Businesses must therefore adapt their business models. This is an issue within B2BIT procurement processes which are object to continuous change. READ MORE

  4. 3. Servitization and Customer Perceived Value - A qualitative study on how customer perceived value is shifting due to the servitization in the automotive industry

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Jie Li; Yifei Qu; [2022]
    Keywords : Servitization; The Automotive Industry; Customer Perceived Value; B2B;

    Abstract : Servitization is one of the major transformations that impact the future development of the automotive industry. The servitized trend has revolutionized the automotive offerings from providing merely products to providing a comprehensive solution package consisting of products, services, knowledge, and other intangible elements to address customers' needs from a holistic perspective. READ MORE

  5. 4. Examining the Post-purchase Behaviour of Second-hand Clothing : Extending Expectation Confirmation Theory

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Frida Hjerpe; [2022]
    Keywords : Collaborative fashion consumption; post-purchase behaviour; expectation confirmation theory; Swedish consumers;

    Abstract : Amongst production industries, the fashion industry is one of those with the most negative impact on the environment. Globalization has driven consumption of contemporary fashion products, such as clothes, to the highest quantities ever recorded in history. READ MORE

  6. 5. Customer Perception of Servitization in the Durable Consumer Goods Segment of SMEs in Sweden : A Case Study with the Sjöstrand Trading AB

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Marcel Christian Georg Renner; [2022]
    Keywords : Servitization; Consumer Perception; Sustainability; Consumer Products; SMEs;

    Abstract : Servitization has long since proven its benefits for manufacturing companies and is expected to gain future importance due to its sustainable and competitive significance. Yet, research has insufficiently addressed the effect of consumer goods companies integrating services in their portfolio to meet customer demands and justify new pricing models in B2C markets. READ MORE