Essays about: "B2C"

Showing result 1 - 5 of 126 essays containing the word B2C.

  1. 1. Capturing the Digital Era: Utilizing Digital Technologies to Strengthen Marketing and Communication -A multiple case study of eight Swedish international industrial organizations

    University essay from Göteborgs universitet/Graduate School

    Author : Carl Eklund; Tobias Brandt; [2021-06-28]
    Keywords : ;

    Abstract : Recent technological developments during the 21st century has enabled organizations to meet its customers in new ways, giving birth to the concept of digital marketing and communication. Digital marketing and communication activities have for a long period of time been a central part of B2C-organizations marketing strategy. READ MORE

  2. 2. Greening of Global Value Chains: from a topdown and bottom-up perspective A multiple-case study of how GVC actors are addressing greening of GVCs through reducing CO2 emissions from road transports

    University essay from Göteborgs universitet/Graduate School

    Author : Alicia Elovsson Hentschel; Frida Zetterberg; [2021-06-28]
    Keywords : Global Value Chains; Greening; Sustainability governance; Environmental upgrading; Road transport; CO2 emission; Fossil-free fuels;

    Abstract : Previous literature within the GVC research field have mainly focused on economic values, however, recently environmental aspects have increasingly started to be considered. Nevertheless, although road transport is a major cause of CO2 emissions, it has been overlooked in the context of greening GVCs. READ MORE

  3. 3. How can B2B companies improve their customer experience- : By using sensory marketing in a digital context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Caroline Hallgren; Paula Mamusha; [2021]
    Keywords : B2B company; sensory marketing; digital marketing; customer experience; brand image and touchpoints;

    Abstract : Sensory marketing is a broad concept that can be used as a marketing tool. The sensory marketing can be used in different ways and in different environments. The most common use for sensory marketing in a B2C environment where the customer can interact with their senses more. READ MORE

  4. 4. Disruptive business model transitioning in B2B : A subscription-based approach for Industry 4.0

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : William Fjellström; Vladislav Snitko; [2021]
    Keywords : Disruptive innovation; Industrial Internet of Things; Subscription-based business models; Software as a Service; Product Service System;

    Abstract : Industry 4.0 has introduced technologies such as machine learning, Internet of Things (IoT), and cloud computing, which has disrupted markets across different industries. These technologies are prime examples of what has come to be known as disruptive innovations. READ MORE

  5. 5. Covid-19 and consumer behaviour : The impact of Covid19 on Swedish fashion consumers’ behaviour during and post-pandemic.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Nikola Lindgren Lukić; Karl Winberg; [2021]
    Keywords : Buying behaviour; Consumer behaviour; Covid-19; Digitalisation; E-commerce; Fashion;

    Abstract : Intro: Understanding consumer behaviour and needs is imperative for B2C businesses, especially within the fashion retail-sector where trends and consumer preferences are constantly changing. The competitiveness of fashion firms is defined by their ability to deliver customer expectations. READ MORE