Essays about: "B2C"

Showing result 1 - 5 of 111 essays containing the word B2C.

  1. 1. Brand Management and Artificial Intelligence - A World of Man Plus Machine - A qualitative study exploring how Artificial Intelligence can contribute to Brand Management in the B2C sector

    University essay from Göteborgs universitet/Graduate School

    Author : Carolina Agersborg; Isabella Månsson; Emelie Roth; [2020-06-23]
    Keywords : Brand Management; B2C Brands; Artificial Intelligence; AI Applications;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Game of Drones - Viability Study of Drone Deliveries in Swedish Rural Last Mile Transport

    University essay from Göteborgs universitet/Graduate School

    Author : Lena Persson; Ling Liu; [2020-06-22]
    Keywords : Drone; UAV; Last mile; B2C; Logistics; Rural area; Sweden;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  3. 3. Use-Oriented Business Model for Consumer Durables : an Exploratory Case Study on Business Model Capabilities

    University essay from Luleå tekniska universitet/Industriell Ekonomi; Luleå tekniska universitet/Industriell Ekonomi

    Author : Möller Henrik; Shahnavaz Tara; [2020]
    Keywords : Use-Oriented Business Model; PSS; Sharing Economy; Business model; Business Model Capabilities; Consumer Durables;

    Abstract : Purpose - The purpose of this study is to explore capabilities needed to deploy a use-oriented businessmodel (UOBM) for consumer durables with low utilization rate. Therefore, the study seeks to uncover activities needed to realize business model capabilities and the capabilities impact on business performance. READ MORE

  4. 4. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ludwig Månsson; Sheriff Shahen; Sepehr Gharanfoli; [2020]
    Keywords : Social Media Marketing; Social Media; Social Media Perception; Digital Marketing; Industrial Marketing; Business-to-business; Marketing Communication;

    Abstract : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. READ MORE

  5. 5. Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Johanna Eck; Johansson Sofie; [2020]
    Keywords : B2B; business-to-business; marketing; social media; TAM; Technology Acceptance Model;

    Abstract : Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C. READ MORE