Essays about: "B2C"

Showing result 1 - 5 of 158 essays containing the word B2C.

1. 1. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

   University essay from Umeå universitet/Företagsekonomi

   Author : Xian Li; [2023]
   Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

   Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

3. 2. Capturing the XR Market: Examining Strategies to Reach the Broader Market - An exploratory study of commercialization of XR enabled by 5G

   University essay from Lunds universitet/Produktionsekonomi

   Author : Terese Hilmersson; Ebba Lindström; [2023]
   Keywords : XR technologies; HMD; B2C commercialization; value capturing; revenue models; ecosystem mapping; adoption network; high- tech innovations; Technology and Engineering;

   Abstract : Living to some extent in a partly or fully virtual reality is a scenario that may not be as far in the future as many may think, and the development of technologies that enable this is fully underway. This thesis investigates the commercialization of extended reality (XR) technologies in the consumer market and what may facilitate and hinder this commercialization. READ MORE

4. 3. Assessing the market possibilities and productization of ambulatory ECG-devices in the Business to Consumer space

   University essay from Lunds universitet/Produktionsekonomi

   Author : Morgan Bryer; Anton Palmén; [2023]
   Keywords : ECG; Ambulatory ECG; Medical technology; remote monitoring; B2M.; Technology and Engineering;

   Abstract : There is currently a shift in the healthcare sector moving towards remote monitoring, meaning that monitoring of diseases and other issues is moving out of hospitals and into people's homes with the use of medical technology. One of the fastest-growing at-home monitoring solutions is the ECG device, especially due to the fact that cardiovascular diseases are the leading cause of death worldwide. READ MORE

5. 4. IS THERE ROOM FOR HIGH TECH IN A HIGH TOUCH INDUSTRY? AN EXPLORATORY STUDY ON ADOPTION OF SOCIAL ROBOTS IN THE HOTEL INDUSTRY

   University essay from Lunds universitet/Produktionsekonomi

   Author : Emelie Dellby Svensk; Kajsa Jernetz; [2023]
   Keywords : Social robots; Barriers to adoption; Hotel industry; Digitalization of the hotel industry; Behavioral Reasoning Theory; B2B and B2C commercialization; Technology and Engineering;

   Abstract : This master thesis explores the possibilities of social robot adoption in the hotel industry. Social robots represent a new product group, a radical innovation, that has yet not seen commercialization in the hotel industry in Sweden. READ MORE

6. 5. The Future of Urban Last Mile Deliveries - Not a piece of cake

   University essay from Lunds universitet/Teknisk logistik

   Author : Hannah Renhed; Martina Kylebäck Wennerlöf; [2023]
   Keywords : Urban last mile delivery; customer demands; sustainability; outsourcing; Technology and Engineering;

   Abstract : Urban last mile delivery has become an increasingly relevant topic in this day and age, where the urban population is growing at the same time as climate change forces nations to limit emissions. The demand for fast and flexible deliveries in urban areas accelerates, which further escalates the need to optimize these last mile deliveries since they are the most polluting part of the supply chain. READ MORE