Essays about: "B2G"

Found 2 essays containing the word B2G.

  1. 1. Public Procurement of Innovations: A study on contributing toward climate neutrality within the construction sector

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Ilakia Amirthalingam; Nellie Kramer; [2022]
    Keywords : Public Procurement; LOU; Innovation; Sustainability; Climate-neutrality; Offentlig Upphandling; LOU; Innovation; Hållbarhet; Klimatneutralitet;

    Abstract : Large players within the construction sector have launched the goal of becoming climate-neutral by 2045. In Sweden, the construction sector accounts for approximately 20 % of the country's total emissions. READ MORE

  3. 2. The use of brand identity in public procurement in the defense market

    University essay from Avdelningen för ekonomi

    Author : Fredrik Jansson; [2012]
    Keywords : B2G; Business-to-Government; branding; brand identity; defense industry; public procurement; public authorities; government;

    Abstract : This study investigates if a company’s brand identity can be used to influence public authorities in public procurement by possible discretions in the procurement rules, and the importance of this meaning increased business opportunity. The subject of the work, branding in public procurement, is unexplored and may be of interest to a larger market. READ MORE