Essays about: "B2b market internet"

Showing result 1 - 5 of 14 essays containing the words B2b market internet.

1. 1. The Significance of Digital Transformation in the Supply Chain Management for Facilitating International Businesses : Cases from Emerging Markets

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : A K M Ezazul Haque; Khushbu Waqar; Payam Koohi Habibi Dehkordi; [2023]
   Keywords : Digital Transformation; Digital Technologies; Supply Chain; Supply Chain Management; Emerging Markets; International Business; Global Expansion; Business Process ReEngineering; Internet of Things; Cloud Computing; B2B Online Platforms; Dynamic Capabilities; Opportunities; Challenges; Competitive Advantage;

   Abstract : Technological advancements have altered all aspects of human life, undeniably impacting all domains of commercial entities. Current digital technologies have the most pre-eminent influence on the supply chain management of corporations, irrespective of their diverse industry and operations. READ MORE

3. 2. Attractiveness of Digital B2B Marketplaces for Cross-Border Internationalization : A Conjoint Analysis to Investigate User Preferences

   University essay from

   Author : Claas Uebler; Sophia Reinmund; [2023]
   Keywords : digital platform; digital marketplace; cross-border; internationalization; user preferences; B2B;

   Abstract : Background: Digital platforms include various business models and represent a large and growing part of the economy empowered by digitalization. The added value of platforms depends crucially on their user interactions, which is why adopting new users is crucial. READ MORE

4. 3. Managing a diversified business model portfolio : A digital platform company perspective

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Viktor Andersson; Filip Möcander; [2022]
   Keywords : Business models; Business Model Diversification; Business Model Innovation; Business Model Integration; Cannibalization; Synergy;

   Abstract : In parallel with the popularization and widespread diffusion of the internet, interest in the concept of different business models (BM) has increased dramatically, attracting the attention of both scholars and managers alike (Dodgson, Gann and Phillips, 2013). As a result, an increasing number of businesses decide to establish themselves and compete in the digital arena (Lee, 2001); many of which are employing what is called a platform model capitalizing on the ability to operate with several BMs simultaneously (Gu, Kannan and Ma, 2018; Aversa, Haefliger, Hueller and Reza, 2021). READ MORE

5. 4. Servitization in Electronics Manufacturing Firms : Applying and Evaluating the Integrative Product-Service System (PSS) approach

   University essay from Högskolan i Halmstad/Akademin för informationsteknologi

   Author : Vidya Kamalakar; [2021]
   Keywords : Servitization; Service Design; Product-Service Systems; Design Research; Business to Business B2B market;

   Abstract : The digital revolution has led to a drastic transformation of electronics manufacturing industries globally. A growing number of companies are continually investing in digital technologies to remain competitive. Artificial Intelligence (AI), Industrial Internet of Things (IIoT), Big data, Robotics, etc. READ MORE

6. 5. Internationalization: A Look Into How Content Creation is Able to Create Brand Awareness When Entering New International Markets

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Elias Killander; Anton Ehn; Joshua Steinlechner; [2020]
   Keywords : B2B; Market Entry Strategy; Digital Content Marketing; International Companies; Relational Market Entry Strategy; Digital Market Entry Strategy; Brand Awareness;

   Abstract : A large number of changes in the world of business has led to increased attention directed towards business-to-business (B2B) branding. Companies have gradually shifted their marketing efforts to the Internet and social media in order to create brand awareness when entering new international markets. READ MORE