Essays about: "BCG matrix"

Found 1 essay containing the words BCG matrix.

  1. 1. Health added-value food : the Swedish retail market

    University essay from SLU/Dept. of Economics

    Author : Julia Patrizia Rotter; [2009]
    Keywords : Sweden; keyhole; added-value; health; portfolio theory; retail market; functional;

    Abstract : Diet and lifestyle are closely interrelated and believed to have a significant influence on four major public diseases - cardiovascular disease, cancer, hypertension and obesity, but also affects functional deficiencies like gluten- and lactose intolerance. Health added-value foods are thought to reduce health-related risks or delay the onset of these major diseases. READ MORE