Essays about: "BEER"
Showing result 11 - 15 of 122 essays containing the word BEER.
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11. Beer Festival and Place Identity : An Analysis of Munich Oktoberfest And Qingdao International Beer Festival
University essay from Uppsala universitet/Teologiska institutionenAbstract : As microcosms of German and Chinese societies, Munich Oktoberfest and Qingdao International Beer Festival are important manifestations of local culture. This study intends to answer the following question: to which extent are beer festivals in Germany and China related to local history and the local sense of place? A historical overview of the beer festivals in Munich and Qingdao is provided, as well as an analysis of how people seeking a sense of belonging creatively combine cognitive schemata of modernity with local cultural systems on a symbolic level. READ MORE
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12. “Are you Danish enough to be in a beer commercial?” : a selective analysis of representation and national branding in Danish beer advertising, 1980-2020
University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medierAbstract : When brands like Carlsberg or Royal draw upon the national brand of Denmark, they not only run the risk of reception resistance, but also of challenges to their claims of cultural legitimacy from the same consumer public they hope to entice, be it domestic or international. Through qualitative content analysis of a sample comprising mainly of print media collected from domestic sources, the author investigated the representation of and references to Danish cultural citizenship and national branding in a representative selection of beer advertisements from the Carlsberg and Royal Unibrew corporations, dating from 1980-2020. READ MORE
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13. The Effects of Macroeconomic Factors on the Shares of Automotive Manufacturers in the USA, Asia, and Europe in the Short and Long Run
University essay from Lunds universitet/Nationalekonomiska institutionenAbstract : This study aims to broaden the remits of the relatively scant hitherto literature focused on the impact of the changes in macroeconomic indicators on automotive stock returns. Since a considerable fraction of previous empirical research covered multiple industries, historical results may not be directly transferable for the purposes of the analysis of the automotive industry. READ MORE
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14. Crafting identities: how do consumers in the craft beer subculture construct their identities?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The purpose was to find out how consumers in craft beer subculture construct their identities. Methodology: A relativist stance combined with a social constructionist stance and a qualitative study with an abductive approach was used to gain deeper understanding of craft beer consumers in order to assign them to consumer categories in a synthesized model. READ MORE
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15. Energy improvement options for a small-scale brewery: a literature study
University essay from Högskolan i Gävle/Energisystem och byggnadsteknikAbstract : In the age of technology and development in which we live nowadays, it is inevitable to realise that this so-called progress is translated into pollution, damage to the environment and abuse of energy and fossil fuels. The companies and factories that produce the goods we need, use a lot of energy and pollute in massive ways, posing dilemmas such as how to make these companies more energetically and environmentally efficient, with the aim of decreasing the emissions and energy use. READ MORE
