Essays about: "BMW Motorcycles"

Found 1 essay containing the words BMW Motorcycles.

  1. 1. Brand Heritage : Helping Strengthen the Brand Identity of Husqvarna Motorcycles

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Victor Gårdh; [2009]
    Keywords : brand heritage; brand community; retro brands; brand identity; brand image; Husqvarna Motorcycles; BMW Motorcycles; Morgan Motor Company; Triumph Motor-cycles;

    Abstract : Abstract: Purpose: The purpose of this thesis is to learn how brand heritage and retro brands can help HQM strengthen their brand identity. Background: Companies with a long history have a strategic choice to make re-garding the use of their heritage in marketing communications. READ MORE