Essays about: "BMW Motorcycles"
Found 1 essay containing the words BMW Motorcycles.
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1. Brand Heritage : Helping Strengthen the Brand Identity of Husqvarna Motorcycles
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : Abstract: Purpose: The purpose of this thesis is to learn how brand heritage and retro brands can help HQM strengthen their brand identity. Background: Companies with a long history have a strategic choice to make re-garding the use of their heritage in marketing communications. READ MORE
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