Essays about: "BMW brand"

Showing result 1 - 5 of 9 essays containing the words BMW brand.

  1. 1. BMW iSPACE

    University essay from Umeå universitet/Designhögskolan vid Umeå universitet

    Author : Simon Kafmann; [2020]
    Keywords : Mobile Architecture; Future Mobility; Autonomous Drive; Interior Design; Exterior Design;

    Abstract : Architecture and mobility merge together to provide space for activities away from both home and office. The densification of people’s living space and the delocalisation of the workplace are two of the biggest emerging trends in the near future. Society is constantly changing with new needs and desires. READ MORE

  3. 2. BMW DUALITY : Exterior interactions and how to utilize a future car shell in a meaningful way

    University essay from Umeå universitet/Designhögskolan vid Umeå universitet

    Author : Maximilian Troicher; [2019]
    Keywords : exterior; interaction; ux; automotive; design; ultrahaptics;

    Abstract : New opportunities open up in a future, where autonomy is daily business, car lighting loses its main purpose and engine sounds are gone completely. BMW Duality is a Concept that focuses on interactions with the exterior of future vehicles. READ MORE

  4. 3. BMW iMPULSE : A wireless power future for the spontaneous Tandem Tribe

    University essay from Umeå universitet/Designhögskolan vid Umeå universitet

    Author : Ernst Hellby; [2015]
    Keywords : car; designing; autonomous vehicle; clean energy;

    Abstract : Starting this thesis with the intention to inspire and to be inspired, I have tried to zoom out and look on designing a car from a new perspective. By telling a holistic design story rather than solving a specific problem I want people to imagine a future where one can live a modern and connected life in rural communities, all made possible after a green energy revolution. READ MORE

  5. 4. CONQUERING A NEW CUSTOMER SEGMENT : INNOVATIVE MEDIA CONCEPT FOR THE PRE-LAUNCH COMMUNICATION OF THE NEW BMW 2 SERIES ACTIVE TOURER

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Gerald Heidemann; [2014]
    Keywords : ;

    Abstract : The BMW 2 Series Active Tourer is a brand new car concept for the company and will be launched in Sweden at the end of September 2014. It will compete in the compact MPV (Multi Purpose Vehicles) segment with established competitors like the Mercedes Benz BClass. READ MORE

  6. 5. The Relationship Between The Brand Strategy And Business Strategy

    University essay from KTH/Industriell ekonomi och organisation (Avd.)

    Author : Ahmed Karaömer; [2013]
    Keywords : Brand architecture; Porters generic strategies; Market Segmentation;

    Abstract : In this study the relationship between three companies brand strategies and business strategies were investigated based on Aaker’s view on brand architecture. The concept and its strategies are characterized by the driving roles brands possess. READ MORE