Essays about: "BOGO-products"

Found 1 essay containing the word BOGO-products.

  1. 1. Why consumers buy BOGO-products. : an exploratory study of philanthropy-linkedproducts in retail stores.

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Hanna Bruhn; Julia Rosberg; [2019]
    Keywords : Ethical consumption; BOGO-products; corporate philanthropy; CSR; millennials;

    Abstract : More and more consumers have become socially conscious when choosing which retailer to buy from; thus many retailers have increased their engagement in Corporate Social Responsibility (CSR) activities. One common form of CSR activity within companies is philanthropy, or corporate philanthropy, where companies aim to donate to charity or to take environmental and social issues into consideration. READ MORE