Essays about: "BRAND MULTINATIONAL COMPANY"
Showing result 1 - 5 of 17 essays containing the words BRAND MULTINATIONAL COMPANY.
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1. Enhancing Brand Experience Through UI Elements Aligned With Brand Values : An Investigation of the Interconnected Fields of User Experience and Brand Experience Within the Context of IKEA’s E-commerce Website
University essay from Jönköping University/JTH, Avdelningen för datateknik och informatikAbstract : In today’s competitive landscape, shaping positive digital experiences with the brand is crucial for the company’s market success. The study aimed to investigate the interconnected relationship between User Experience (UX) and Brand Experience (BX) by exploring the potential for enhancing BX through the implementation of User Interface (UI) elements aligned with brand values within an e-commerce website. READ MORE
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2. Humans as enablers of digital transformation of retailers: The design system SKAPA and its users as capabilities for IKEAs digital transformation
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This thesis aims to explore how a design system can serve as a resource for digital transformation within the retail industry, by drawing from the dynamic capabilities approach and the digital maturity framework by Pinto et al. (2023). READ MORE
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3. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.
University essay fromAbstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE
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4. Hållbarhet hos underleverantörer : en fallstudie på ett modeföretag
University essay from SLU/Dept. of EconomicsAbstract : Historiskt sett har fokus inom modeföretags supply chain (SC) legat på kostnadseffektivitet och resultat, men i och med en globaliserad miljö har andra viktiga affärsområden blivit intressanta. Studier visar på att det finns interna och externa barriärer som påverkar arbetet med hållbara supply chains där det finns en problematik kring säkerställandet av hållbarhet bland leverantörer och underleverantörer. READ MORE
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5. Country-of-origin in brand communication: A multinational company perspective
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : National branding and Country-of-origin strategy (COO) has not only shown to be convenient for research, but also of considerable importance and interest for companies to enhance competitive advantage. With constantly increasing product range on the markets and continually new technology in the society, the buying behaviour and customer preferences have changed. READ MORE