Essays about: "BRAND fashion Questionnaire"

Showing result 1 - 5 of 16 essays containing the words BRAND fashion Questionnaire.

1. 1. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Amber Javed; [2022]
   Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

   Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE

3. 2. Value Co-creation in Slow Fashion : Exploring opportunities in new product development

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Gunnhildur Pétursdóttir; Liisi Lehtonen; [2022]
   Keywords : Slow fashion; Value co-creation; New product development; Consumer perspective; Company perspective;

   Abstract : Purpose: The purpose of this study is to advance the knowledge on value co-creation in new product development (NPD) in the context of slow fashion, with specific emphasis on investigating the interest of slow fashion consumers to engage in the NPD process and brands' perspective regarding this. Via exploring the value co-creation phenomena in the slow fashion industry context, this study also intends to apply and discuss the suitability of currently available value co-creation theories for the slow fashion context. READ MORE

4. 3. Sustainability in the Fast Fashion Industry. A quantitative Study on Consumers’ Brand Attitude towards Green Brand Extensions andits Effects on Brand Loyalty.

   University essay from Umeå universitet/Företagsekonomi

   Author : Celina Hinzmann; Rebecca Stark-Nässlin; [2020]
   Keywords : Fast fashion; Fast Fashion Industry; Sustainability; Consumer behavior; Brand extensions; Green brand extensions; Green line extensions; Green category extensions; Brand attitude; Brand loyalty; Brand Switching;

   Abstract : Only a few industries face challenges regarding sustainability to the same extent as the fashion industry being one of the largest consumer industries and the second most polluting industry in the world. These challenges are encouraged by the fast fashion business model, which is dominant in the sector and relies on the quick responsiveness to latest fashion trends while maintaining low prices, encouraging more consumption and shorter product life cycles. READ MORE

5. 4. Surviving in the Era of Sustainability Marketing – The impact of green claims on consumers’ purchase intention of environmentally friendly fashion products

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ilse van de Haar; Louise Hesseborn; [2020]
   Keywords : Green Claims; Environmental Sustainability; the 5 I’s of Green Marketing; Purchase Intention; Sustainable Fashion.; Business and Economics;

   Abstract : Thesis Purpose: The objective of this study is to research how vocal green companies can use green claims in online marketing advertisement text with the aim to recommend ways in which they can positively impact the purchase intention of environmentally friendly fashion products. Methodology: In this quantitative study, the data is analysed through correlations, after which significant differences are captured through the Fisher Z transformation, followed by a one-way ANOVA test analysing the gender effect. READ MORE

6. 5. Understanding the Digital Future : Applying the Decomposed Theory of Planned Behaviour to the Generation Y's Online Fashion Purchase Intention while Creating and Using a Customised Avatar

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Eva Lancere de Kam; Jacqueline Diefenbach; [2020]
   Keywords : Virtual fitting; virtual fashion; virtual avatar; customised avatar; Theory of Planned Behaviour; Decomposed Theory of Planned Behaviour; Generation Y; online buying behaviour;

   Abstract : Abstract Purpose - The purpose of this master thesis is to research the Generation Y’s online purchase intention for fashion items while creating and using a customised avatar. Overall, the objective is to create a better understanding of this technology’s potential, formulate managerial implications for fashion businesses and strengthen business viability. READ MORE