Essays about: "BRENDON CASE"

Found 3 essays containing the words BRENDON CASE.

1. 1. B U R B E R R Y JOUSTING FOR REDEMPTION

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : LUKAS BORSBOOM; BRENDON CASE; NICHOLAS LAWSON; [2018]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. Country of Origin Branding: The Case of Air Canada

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Brendon Case; Oliver Jones; [2018]
   Keywords : Business and Economics;

   Abstract : Purpose: The purpose of this paper is to research how Air Canada uses their country-of-origin as part of their identity and branding strategy and to find out how a global customer base perceives it. Air Canada was chosen for the main focus of this research, as the airline is leveraging their Canadian country-of-origin as the primary factor in differentiating themselves in a highly competitive market. READ MORE

4. 3. The Match of Identities: A study on how brands can stay true to themselves

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Brendon Case; Agnes Nilsson; Enrico Signorelli; [2017]
   Keywords : Business and Economics;

   Abstract : .... READ MORE