Essays about: "Backers"

Showing result 1 - 5 of 6 essays containing the word Backers.

  1. 1. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Michael Polatos; Andrii Kernitskyi; [2023]
    Keywords : Customer engagement; Kickstarter; co-creation co-destruction of value; S-D logic;

    Abstract : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. READ MORE

  3. 2. The Effects of Framing on Crowdfunding Success : How do message framing elements in a campaign’s video pitch influence funding success?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Melissa Valeria Cantú Villarreal; Ana Vasiljević; [2021]
    Keywords : Framing; Entrepreneurship; Crowdfunding; Video pitch; Language; Portrayal of project; Venture legitimation;

    Abstract : Crowdfunding allows entrepreneurs and start-ups to raise capital through the use of online platforms as an alternative from traditional funding. During the process of launching a campaign, entrepreneurs are faced with multiple decisions regarding the content to upload. READ MORE

  4. 3. In the Name of God - or not : A study on how external actor religiosity may affect rebel groups

    University essay from Uppsala universitet/Institutionen för freds- och konfliktforskning

    Author : Gustaf Leijonmarck; [2020]
    Keywords : Religion; insurgency; rebel groups; Pakistan; Balochistan; Pashtun; India; Taliban; Jihad; Secularism;

    Abstract : This thesis seeks to answer the question of why some rebel movements choose to take on a religious character, and why some do not, even in cases where they share many characteristics. This thesis argues that a religious or secular framing is a tool that can be tactically utilised by rebel groups in order to further their goals and strengthen their position. READ MORE

  5. 4. Crowdfunding Social Entrepreneurship; The Influential Factors in Crowdfunding Success for Social Entrepreneurs

    University essay from Göteborgs universitet/Graduate School

    Author : Anna Nyberg; Malin Åberg; [2017-09-15]
    Keywords : Social entrepreneurship; Crowdfunding; Reward-based crowdfunding; Success factors;

    Abstract : Crowdfunding has emerged as an increasingly important and popular alternative to traditional funding, as entrepreneurs often face difficulties in receiving funding from the traditional channels in the vital early stages of a new venture or project. In its simplest form, crowdfunding is the attempts by entrepreneurial individuals or groups to fund a venture or project by tapping a large network of people through the internet for relatively small monetary contributions, without standard financial intermediaries. READ MORE

  6. 5. Crowdfunding for more than money? : A study on crowdfunding from a marketing viewpoint

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Zlatan Bajric; Eddy Willför Näslund; [2016]
    Keywords : Crowdfunding; Relationship Marketing; Tribal Marketing; Creators; Backers; Platforms;

    Abstract : Research question: How can Crowdfunding be used as a marketing tool?Purpose: The purpose of this paper is to explore the anomalies and trends in crowdfunding in order to explain how crowdfunding can be used as a marketing tool.Method: This research is exploratory with an inductive research approach. READ MORE