Essays about: "Banktjänster för Privatpersoner"

Found 1 essay containing the words Banktjänster för Privatpersoner.

  1. 1. Greening the Banks - Are the Customers Onboard : A study into the effects of green banking products on Swedish retail banking customers

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Thomas Nilsson; Rasmus Schwerin; [2019]
    Keywords : Green Banking; Retail Banking; Green Banking Products; Customer Loyalty; Customer Satisfaction; New Service Development; Customer Knowledge; Customer Preferences; Consumer Behavior; Gröna Bankprodukter; Kundlojalitet; Kundnöjdhet; Grön Bank; Banktjänster för Privatpersoner; Ny Serviceutveckling; Kundkunskaper; Kundpreferenser; Konsumentbeteende;

    Abstract : Increasing climate awareness, the Paris Agreement urging institutions to enable the economic transition toward sustainability and the looming possibility of environmental regulations are challenges facing the banking sector today. This study however chooses to see opportunities in a changing retail banking environment, investigating what green banking products customers want their bank to provide and how the introduction of green banking product might impact customer loyalty. READ MORE