Essays about: "Banner Ads"

Found 5 essays containing the words Banner Ads.

1. 1. I Want to Breathe You In : Data as Raw Commodity

   University essay from Konstfack

   Author : Aronsson Joakim; [2021]
   Keywords : Surveillance Capitalism; Artificial Intelligence; Data; Banner Ads; Display Ads; Online Advertising; Techno Feudalism; Internet;

   Abstract : In this paper, I look at the history of the internet and online advertising. The internet is inextricably linked to capitalism and is fueled by advertising. As a result, companies like Facebook, Apple, Microsoft, Google, and Amazon collect data in large volumes to improve targeted advertising. READ MORE

3. 2. Concepts that influence users’ feeling of non-intrusiveness in native advertising : A quantitative study testing the conceptualization of   effective native advertisements’ influence on users’ feeling of non-intrusiveness

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Adam Wetterstrand; Albin Fransson; Julius Nordmark; [2019]
   Keywords : Native advertising; non-intrusiveness; digital marketing; contextual relevance; transparency; informational appeal; emotional appeal; personalized advertising;

   Abstract : Abstract Background “Traditional digital advertising has become wallpaper. It doesn’t improve anyone’s experience on a site and readers, myself included, pretty much look past it” stated by Jason Hill, Global Head of Media Strategies (Adage.com, 2019). READ MORE

4. 3. An exploratory study on perceptions of personalised display ads online : A comparison of Swedish generations: Do consumers willingly surrender their privacy for the usefulness of personalised advertising?

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Thomas Gerdman; Felicia Nordqvist; [2017]
   Keywords : Personalised ads; display ads; business intelligence; attitudes; perceived intrusiveness; perceived usefulness;

   Abstract : The Swedish consumers are concerned of their online privacy, while companies increasingly gather personal information with business intelligence (BI) technologies in order to customize online banner ads, among the favoured marketing techniques. Meanwhile, marketers treasure the opportunity to target individuals. READ MORE

5. 4. Dynamic Retargeting : -The Holy Grail of Marketing?

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Christoffer Johansson; Patrik Wengberg; [2017]
   Keywords : retargeting; dynamic retargeting; personalization; recommendation algorithm; bidding algorithm; behavioral algorithm; machine learning; big data; banner; ads; click through rate; conversion; return on investment;

   Abstract : To reach consumers with marketing in today's digital climate is in need of highly accurate and relevant ads. Consumer are in constant information bombardment and increasingly tougher competition is making it more complicated to reach your target consumers that wants to see and get what they want whenever they want it. READ MORE

6. 5. The Impact of ConsumerNavigation Behaviour on VisualAttention to Online Advertising

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : TERESIA SCHULLSTRÖM; [2013]
   Keywords : ;

   Abstract : The wide use of Internet has opened up many opportunities for advertisers. This has resulted in a multitude of ads in different format and contexts on everything from entertainment sites and online newspapers to search engine result pages (SERPs) and e-commerce websites. READ MORE