Essays about: "Barbara Marie Cornelia Bruynooghe"

Found 1 essay containing the words Barbara Marie Cornelia Bruynooghe.

  1. 1. The customer is always right

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Barbara Marie Cornelia Bruynooghe; [2014]
    Keywords : Customer complaints; consumer complaints; social network sites; social media; strategic public relations; complaint management; Social Sciences;

    Abstract : “The customer is always right”: A qualitative study of how service-providing companies deal with public customer complaints filed on social network sites. Customers have always voiced their complaints, but with the emergence of the Internet and the rise of social media, the medium they used to do so has changed. READ MORE