Essays about: "Barclays Premier League"

Found 1 essay containing the words Barclays Premier League.

  1. 1. Fan identification and the perception of the sponsor-team fit : The case of Emirates Airlines and Arsenal FC

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Nima Beik; James Galbraith; [2016]
    Keywords : Barclays Premier League; sponsorship; sponsorship fit; sponsor-team fit; fan identification;

    Abstract : Sponsorship has become an important factor in determining the success and competitiveness of a sports team. While previous sports sponsorship literature has been substantial, the fans and their perceptions of the sponsor(s) has often not been focused upon. READ MORE