Essays about: "Barriers of Cross Cultural Communication in Multinational Firms : A Case Study of Swedish Company an"

Found 1 essay containing the words Barriers of Cross Cultural Communication in Multinational Firms : A Case Study of Swedish Company an.

  1. 1. Barriers of Cross Cultural Communication in Multinational Firms : A Case Study of Swedish Company and its Subsidiary in China

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Rufei He; Jianchao Liu; [2010]
    Keywords : Cross Cultural; Communication; Multinational firms; Management Style; Staff Behavior;

    Abstract : In times of rapid growth, both in terms of economic development and globalization, an increasing number of firms extend their businesses abroad. A subsequent challenge of this development is the managerial implications of cross-cultural management. READ MORE