Essays about: "Bart Berende"

Found 1 essay containing the words Bart Berende.

1. 1. What’s in a Name? : A study on the success factors of brand naming in China

   University essay from Internationella Handelshögskolan

   Author : Bart Berende; Fabian Kredig; [2012]
   Keywords : branding; brand naming; China;

   Abstract : Background  China is highly relevant in today’s economic environment and will be even more important in the upcoming years, since the Chinese economy, including its domestic consumer market, will keep growing. The country has changed from a merely manufacturing nation to a fast growing consumer market that offers promising marketing opportunities for Western companies. READ MORE