Essays about: "Base of the Pyramid"

Showing result 11 - 15 of 19 essays containing the words Base of the Pyramid.

  1. 11. Please, Keep My Secret - How consumer culture influences product-based female empowerment in a specific BOP context

    University essay from Göteborgs universitet/Graduate School

    Author : Sarah Linder; Heimar Svensson; [2014-12-05]
    Keywords : Product-Based Female Empowerment; BOP; BOP Consumption; Cultural Meanings; Consumer Culture; CCT; Product Adoption; Kenya;

    Abstract : The perception of the Base-of-the-Pyramid (BOP) as one single consumer market is no longer a viable notion. The present article illustrates this through an exploration of how local cultural meanings shape a distinct consumer context in a BOP market. READ MORE

  3. 12. A Billion Reasons to Sell Africa - A Kenyan Case Study

    University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Author : Jackie Christie; [2014]
    Keywords : Africa; Kenya; Advertising; Semiotics; Billboards; Africa Rising;

    Abstract : ‘Africa Rising’ is an ideology which is gaining increasing traction and momentum amongst economists, analysts and those who would wish to present a positive perspective on the continent’s future.Advertising, more than any other mass media platform stratifies its audience along patterns of consumption and as such manipulates, underlines and marks social difference in ways which are now so embedded as to be commonplace. READ MORE

  4. 13. Reaching the Mass Market of the Base of the Pyramid : Using the five A’s concept

    University essay from Institutionen för marknadsföring (MF)

    Author : William Jarhult; Sylvia Kamande; [2013]
    Keywords : Base of the Pyramid; Awareness; Affordability; Accessibility; Availability; Acceptability; Need; Segment; Market; Price; Innovative communication channels; Partnerships; local entrepreneurs; collaboration; distribution; product adaptation;

    Abstract : The purpose of this study was to investigate how organizations have entered the Base of the Pyramid market segment using the five concept of; awareness, affordability, accessibility, availability and acceptability. The authors believed that the A concepts needed to be further tested as the model of entry into the BOP market segment. READ MORE

  5. 14. Enabling and using local communication channels in rural India

    University essay from Institutionen för marknadsföring (MF)

    Author : Jonathan Book; Jesper Lindahl; [2013]
    Keywords : BOP; rural India; NGO; local entrepreneurs; awareness; four A s; CSR; Godrej Boyce; First Energy Limited; Hindustan Unilever;

    Abstract : The global population can, based on income per capita be divided into three socioeconomic segments of a pyramid where the bottom segment is labeled: base/bottom of the pyramid (BOP). The BOP market has a collective buying power estimated to five trillion dollar per year. READ MORE

  6. 15. Pedal powered cassava peeling machine

    University essay from Lunds universitet/Industridesign

    Author : Ni Le An; [2012]
    Keywords : Technology and Engineering; Arts and Architecture;

    Abstract : The Base of the Pyramid (BoP) refers to 4 - 4,5 billion people in the world, who are living on less than a few dollars per day. This majority of the world's population has a little resources and is usually considered as a group with no purchasing power and therefore is currently unserved and underserved by current products and services. READ MORE