Essays about: "Beatrice Lidia Rosa Allievi"

Found 2 essays containing the words Beatrice Lidia Rosa Allievi.

1. 1. Balenciaga: Is there anything worse than not being talked about?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Francesca Scriboni; Beatrice Lidia Rosa Allievi; Daniel Castro Jimenez; [2023]
   Keywords : Business and Economics;

   Abstract : This is a master case about the latest Balenciaga's scandal regarding the 'Gift Shop' campaign 2022. This case was chosen by the authors as a starting point to investigate how far can and should the communication in the luxury field go. Is attention always positive? And when does it actually hurt the brand?.. READ MORE

3. 2. Sharing is Caring: A qualitative study on the impact of Netflix’s latest policy change on brand promise, brand loyalty, and consumer-brand relationships

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Beatrice Lidia Rosa Allievi; Mariagloria Martino; [2023]
   Keywords : Service brands; Brand promise; Brand loyalty; Consumer-brand relationship; Negative emotions; Netflix; Streaming platforms; OTTs; Business and Economics;

   Abstract : The purpose of this study is to investigate the consequences of Netflix’s latest policy change on consumers’ perceptions of the brand promise and on their willingness to continue using the service. Furthermore, we aim to explore the negative emotions that arose in response to the policy change... READ MORE