Essays about: "Beatrice Lidia Rosa Allievi"

Found 1 essay containing the words Beatrice Lidia Rosa Allievi.

  1. 1. Balenciaga: Is there anything worse than not being talked about?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Francesca Scriboni; Beatrice Lidia Rosa Allievi; Daniel Castro Jimenez; [2023]
    Keywords : Business and Economics;

    Abstract : This is a master case about the latest Balenciaga's scandal regarding the 'Gift Shop' campaign 2022. This case was chosen by the authors as a starting point to investigate how far can and should the communication in the luxury field go. Is attention always positive? And when does it actually hurt the brand?.. READ MORE