Essays about: "Beatrice Lundgren"
Found 2 essays containing the words Beatrice Lundgren.
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1. Internal networks at incubators: How does it develop and affect the entrepreneur's ability to access resources
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Incubation has become a common way for entrepreneurs to increase the likelihood of their startups succeeding. These incubators supply the entrepreneurs with a large range of service but this research will delve deeper into what some perceive as the most important aspect of the incubation, the internal network of the incubator. READ MORE
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2. Online game design theories for interactive marketing : Gamification is not enough
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : This research looks at how interactive marketing can become more motivating for customers by designing it as a full game, not only by adding some game elements like in gamification. The result of the research gives marketers an alternative and complementary way of incorporating game design in marketing. READ MORE