Essays about: "Behavioral Intention"

Showing result 1 - 5 of 47 essays containing the words Behavioral Intention.

  1. 1. Chinese Consumer Willingness Towards Eco-Conscious Apparel Purchase : An Application of the Theory of Planned Behavior

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Fanlv Jin; [2019]
    Keywords : Eco-conscious apparel; Theory of planned behavior; Sustainable consumption in China; Willingness to pay a price premium; Sustainable fashion; Apparel containing recycled fibers;

    Abstract : Purpose – This thesis aims to contribute to the understanding of the Chinese customers’ perception and acceptance of eco-conscious apparel (ECA) based on the theory of planned behavior (TPB). The thesis further examines whether people would like to pay more for ECA and how the factor of willingness to pay a premium is influenced by TPB variables. READ MORE

  2. 2. Bug Appétit! : A qualitative research of purchase intentions towards insect-based products.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Jonas Ziehensack; Tommila Stina; [2018]
    Keywords : onsumer Behavior; Entomophagy; Insects; Protein Substitutes; Generation Y; Theory of Planned Behavior; Attitude; Subjective Norm; Perceived Behavioral Control; Purchase Intention.;

    Abstract : Background: A significant increase in the global food demand is expected to occur in the near future. Since the currently implied food system will not be able to meet this demand without impacting the environment negatively, it is crucial to consider alternative ways of producing food. READ MORE

  3. 3. Investigating underlying factors influencing transfer of training and behavioral change in organizational settings

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Victor Tawfik; Fredrik Marstorp; [2018]
    Keywords : ;

    Abstract : The aim of the master thesis was to investigate the factors influencing transfer of training and behavioral change in organizational settings. Two research questions were formulated for this master thesis. Two models are presented and tested both qualitatively and quantitatively through literature research, interviews, and surveys. READ MORE

  4. 4. Causes, Experiences, and Consequences of Ethnic Food Consumption: A Case Study of Korean Restaurants in Sweden

    University essay from Umeå universitet/Kulturgeografi

    Author : Kim Dohee; [2018]
    Keywords : ;

    Abstract : This study aims to investigate relations among causes, experiences, and consequences of consuming Korean food at Korean restaurants in Sweden. With a specific focus on Korean food in Stockholm, where most of the Korean restaurants in Sweden are located in, this study identifies significant push and pull factors regarding ethnic food experience at ethnic restaurants and consequences affected by actual customer experience. READ MORE

  5. 5. The perceived destination images by Swedish tourists with their visit on Cyprus

    University essay from Högskolan Dalarna/Turismvetenskap

    Author : Mohamed Fouad Ketabi; [2018]
    Keywords : Cyprus; destination image; Swedish tourists; tourist satisfaction; tourists behavioral intention.;

    Abstract : In 2016 Cyprus received 3,2 million international tourists. The island is considered as the 40th most popular destination in the world, while if counted per capita of local population Cyprus has a 6th place worldwide. There are some 200,000 tourists from Sweden travelling to the island annually. READ MORE