Essays about: "Behavioral Intention"

Showing result 1 - 5 of 57 essays containing the words Behavioral Intention.

  1. 1. Escaping the free zone - What makes users pay for freemium online content?

    University essay from Göteborgs universitet/Graduate School

    Author : Palin Wisarutnart; Konstantinos Tseperis; [2019-07-03]
    Keywords : Freemium; Purchase Intention; Behavioural Intention; Online Media Content; Subscription; Theory of Planned Behaviour; Technology Acceptance Model;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Is Sharing Caring? : A Quantitative Study of Consumers Intention to Write Online Product Reviews.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Philip Warntoft; Simon Huléen; Vincent Lind; [2019]
    Keywords : eWOM; online reviews; antecedents; behavioral intention; personal motives; economic incentives; venting; attitude; social motives; subjective norm; helping others; concern for others; a sense of community;

    Abstract : Background: Electronic Word of Mouth (eWOM) is something that lately has gained increasing relevance and importance when it comes to consumers purchase decisions. Online reviews are considered to be the most important and reliable form of eWOM and it refers to when consumers communicate with other consumers online regarding their previous shopping experiences. READ MORE

  3. 3. ‘Watch Out’ for Wearables : Factors that influence the purchase intention of smartwatches in Germany

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics; Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Mark Afrouz; Tobias Wahl; [2019]
    Keywords : Wearables; Smartwatches; TAM; TPB;

    Abstract : Background: The rapid growth and increased competition in today’s technology industry leads to a growth in consumers’ expectations on new presented products. One of the growing markets within the technology sector are wearable devices – especially smartwatches. READ MORE

  4. 4. Personalized Advertising: Examining the Consumer Attitudes of Generation Z Towards Data Privacy and Personalization : A study of consumer attitudes towards the commercial usage of personal data

    University essay from

    Author : Jennifer Taneo Zander Taneo Zander; Anna-Maria Mirkovic; [2019]
    Keywords : personalized advertising; data privacy; consumer attitudes; consumer behavior; generation z;

    Abstract : Abstract Background The advancement of Internet technology and the ability of companies to process large amounts of information has made it possible for marketers to communicate with their customers through customized measures, namely personalized advertising. One of the primary aspects that differentiates personalized advertising from traditional advertising is the collection and use of consumers’ personal information, which have presented marketers with numerous benefits and opportunities. READ MORE

  5. 5. Consumption of organic fruits among consumers in Sweden : Theroy of planned behavior and the role of the determinants of intention

    University essay from Linköpings universitet/Tema Miljöförändring; Linköpings universitet/Tema Miljöförändring

    Author : Ludvig Hammarlund; Andreas Edhag; [2019]
    Keywords : Theory of Planned Behavior; Intention-Behavior gap; Consumption; Organic fruits; Swedish consumers; Determinants of intention.;

    Abstract : The increased global consumption has a severe effect on the environment. In order to reduce the environmental impact, there is a need for more environmentally friendly consumption choices. READ MORE