Essays about: "Behavioral reasoning theory"

Showing result 1 - 5 of 7 essays containing the words Behavioral reasoning theory.

  1. 1. IS THERE ROOM FOR HIGH TECH IN A HIGH TOUCH INDUSTRY? AN EXPLORATORY STUDY ON ADOPTION OF SOCIAL ROBOTS IN THE HOTEL INDUSTRY

    University essay from Lunds universitet/Produktionsekonomi

    Author : Emelie Dellby Svensk; Kajsa Jernetz; [2023]
    Keywords : Social robots; Barriers to adoption; Hotel industry; Digitalization of the hotel industry; Behavioral Reasoning Theory; B2B and B2C commercialization; Technology and Engineering;

    Abstract : This master thesis explores the possibilities of social robot adoption in the hotel industry. Social robots represent a new product group, a radical innovation, that has yet not seen commercialization in the hotel industry in Sweden. READ MORE

  2. 2. Sustainable Consumption Intention and Behavior of Chinese Consumers on Children’s Apparel: A Behavioral Reasoning Theory Perspective

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Yuan Gao; [2021]
    Keywords : Sustainable consumption; Children s apparel; Intention-behavior gap; Behavioral reasoning theory; Pro-environmental beliefs and values; Social Sciences;

    Abstract : The thesis aimed to explore what factors influenced Chinese consumers’ sustainable consumption intention and behavior with regard to children’s apparel. Regarding sustainable consumption, numerous previous studies found consumers were becoming more environmentally conscious and showing positive attitudes towards sustainable consumption. READ MORE

  3. 3. Fabricated Future : applying the Theory of Planned Behavior to influence purchaseintention of green fashion made from recycled plastic in Thailand

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Kamolchanok Thongpila; [2019]
    Keywords : green fashion; consumer behavior; buying behavior; recycled plastic; sustainable consumption; Thailand;

    Abstract : The purpose of this study is to investigate factors influencing the Thai millennial consumers’ intention to purchase clothing and accessories made from recycled plastic. The research relied on deductive reasoning through hypothesis testing; Statistical measurements were employed. READ MORE

  4. 4. Behavioural Economics as a Style of Reasoning: On the Rise of Psychological and Social Perspectives in Academic Economics

    University essay from Lunds universitet/Sociologiska institutionen; Lunds universitet/Sociologi

    Author : William Hagströmer; [2018]
    Keywords : sociology of economics; behavioral economics; Pierre Bourdieu; styles of reasoning; interdisciplinary research; Social Sciences;

    Abstract : Though there are numerous studies attempting to describe and analyse the internal dynamics of academic economics, the results of these studies are often contradictory. In order to assess the potential usefulness of certain theoretical tools to the sociology of economics, this study presents and analyses an in-depth interview study of behavioural economists at Swedish universities. READ MORE

  5. 5. An environmentally friendly company is just like any ordinary company; it thrives for success

    University essay from Lunds universitet/Miljövetenskaplig utbildning

    Author : Eric Jacobson; [2016]
    Keywords : Venture Capital; Green start-ups; Behavioral Finance; Value Creation; Business Models; Earth and Environmental Sciences;

    Abstract : Purpose: To explore whether the view on Business Models and Value Creation, can explain the lack of Venture Capital investments in green start-ups, by examining how green start-up Entrepreneurs, and Venture Capitalist investors, view these two factors. Theoretical framework: The aim of this thesis is to address some of the key knowledge gaps in research available today, regarding why there is a lack of investments within the green start-up sector. READ MORE