Essays about: "Behaviourally Informed Commercial Practices"
Found 1 essay containing the words Behaviourally Informed Commercial Practices.
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1. The Implications for Consumer Protection Law in the European Union of Behaviourally Informed Commercial Practices
University essay from Lunds universitet/Juridiska institutionenAbstract : What level of influence should market actors be allowed to exert over consumers’ transactional decisions? While persuasive marketing is inherent to free markets and therefore uncontroversial, relatively recent research in the field of behavioural economics about systemic errors in human decision-making has shown just how susceptible consumers are to the will of market actors. Within a rapidly evolving commercial environment, characterised by new technology that resembles science fiction at times, it is time to reconsider whether consumers are adequately protected. READ MORE