Essays about: "Beiyao Yang"

Found 4 essays containing the words Beiyao Yang.

  1. 1. United Airlines: With Great Power Comes Great Responsability?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Beiyao Yang; Julia Anzer; Mentor Krasniqi; Yao Zou; [2018]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  3. 2. Explorative study on how retailers use store environment to communicate CSR from corporate level to store level

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yao Zou; Beiyao Yang; [2018]
    Keywords : CSR commitment; CSR impact; CSR motive; CSR fit; CSR communication; Retailers; Retail store; Store environment; Store atmospherics; Business and Economics;

    Abstract : Purpose: In viewing that consumers are important stakeholders in supporting or opposing retailers’ corporate social responsibilities (CSR) activities while existing CSR communication does not address directly to consumers, the paper aims to explore how retailers could use retail store environment to communicate CSR with consumers. Methodology: This study uses qualitative research method, including documentary studies of retailers’ CSR related reports and online critiques regarding retailers’ CSR activities, and in-store observations of what store environmental elements are used and what aspects of CSR activities are communicated at retail stores. READ MORE

  4. 3. How is storytelling used to strengthen a brand?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Audrey-Ann B. Paquette; Beiyao Yang; Yue Long; [2017]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  5. 4. Complaint Handling : A multiple case study: key factors that influence the efficiency of complaint handling in manufacturing industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : BEIYAO YANG; XUE LI; [2016]
    Keywords : complaint handling; after sales service; manufacturing industry; B2B; customer relationship;

    Abstract : Manufacturers are transforming their business model from being a product dominant to a customer centric organization, in order to maintain competitive advantage, as well as deliver customer satisfaction thereby to build a long-term relationship with them. The management of complaint handling is regarded as a crucial contributor to its business performance. READ MORE