Essays about: "Bendik Borgström"

Found 1 essay containing the words Bendik Borgström.

  1. 1. The rise of store personnel : an exploratory study on how to utilize the grocery retail store personnel in the marketing of sustainable products toward consumers

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Bendik Borgström; Felix Knese; [2020]
    Keywords : Grocery retail store; store personnel; organizational identification; CSR ambassadorship; sustainable purchase behaviour; CSR training; organizational CSR communication; customers’ CSR knowledge;

    Abstract : Globalization has influenced the grocery retail industry and the most impactful changes are the preferences and habits of consumers. The increased consumption of consumers is one of the habits that have created a demand for sustainable products. The sustainable products can be marketed towards consumers by the frontline employees. READ MORE