Essays about: "Benjamin Nydius"

Found 1 essay containing the words Benjamin Nydius.

  1. 1. Nationalistic Stereotyping in Automotive Advertising: The Use and Viewer Response on the Internet

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ashlee Ibex; Benjamin Nydius; [2014]
    Keywords : stereotypes; nationalistic; advertising; provocation; political orientation; automotive advertising; Business and Economics;

    Abstract : This research is focused on the usage of nationalistic stereotypes in television commercials in the automotive industry. We specifically analyzed one case in which nationalistic stereotypes were used in an automotive advertisement in the USA, using netnographic and document analysis methods. READ MORE