Essays about: "Benjamin Risom"

Found 1 essay containing the words Benjamin Risom.

  1. 1. Cooperation in the distribution channel : Determinants of inter-organisational cooperation between suppliers and servicing dealers in the Swedish outdoor power equipment market

    University essay from IHH, Företagsekonomi

    Author : Jonas Magnusson; Johan Olsson; Benjamin Risom; [2011]
    Keywords : Relationship marketing; Distribution channels; Inter-organisational cooperation; Commitment trust theory; Swedish outdoor power equipment market;

    Abstract : Background: For manufacturing suppliers, careful handling of business relationships with dealers is an essential function required for business success. End consumers rely on dealers for product information, advice and after sales support; all of which being factors capable of enhancing their perceived value of the product. READ MORE