Essays about: "Benny Truong"

Found 2 essays containing the words Benny Truong.

  1. 1. Influencer marketing: What if everything revolves around the consumer’s self-esteem : A study about the purchasing behaviour of Swedish women in relation to influencer marketing

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Linnea Egertz; Jonathan Almström; Benny Truong; [2019]
    Keywords : Word of mouth marketing; internet celebrity; influencer; influencer marketing; endorser; followers; social media; source credibility; source credibility model; self-esteem; tie strength; similarity; purchase intention;

    Abstract : This thesis examines how female consumers’ self-esteem may impact an influencer’s ability to create a purchase through suggesting and testing a developed conceptual model. The Source credibility model, Similarity and Tie-strength were utilized as underlying theoretical frameworks. READ MORE

  3. 2. Development of an active braking controller for brake systems on electric motor driven vehicles

    University essay from KTH/Maskinkonstruktion (Avd.)

    Author : Benny Truong; [2014]
    Keywords : ;

    Abstract : .... READ MORE