Essays about: "Bentalhoda Atashi"

Found 1 essay containing the words Bentalhoda Atashi.

  1. 1. Branding strategies of Swedish 'new-luxury' fashion brands

    University essay from Ekonomihögskolan, ELNU

    Author : Irina Zirke; Bentalhoda Atashi; [2011]
    Keywords : Marketing; Branding; Luxury; Fashion; Sweden; Brand management; Clothing;

    Abstract : Sweden is a country that has a rising fashion significance; with Stockholm as one of the most acknowledge fashion capitals. ‘Branding strategies’ of fashion brands, especially in the multi-billion Dollar luxury industry are gaining academic significance. READ MORE