Essays about: "Berivan Amin"

Found 2 essays containing the words Berivan Amin.

1. 1. Environmental CSR-initiatives influence on Brand Equity : a Case of Eco-Labeling

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Rewa Anabtawi; Berivan Amin; [2013]
   Keywords : Corporate Social Responsibility; Brand Equity; Environmental CSR; Brand Management; Consumer; Attitude; Eco-Labeling;

   Abstract : The purpose of this study was to investigate whether environmental eco-labeling CSR-initiatives have an impact on brand equity. Specifically, if Swan eco-labeling on Ariel’s detergents have an impact on Ariel´s brand equity from a consumer’s perspective. READ MORE

3. 2. Love of brand : a story of an on-going romance

   University essay from Sektionen för hälsa och samhälle

   Author : Berivan Amin; Danielsson Malin; [2012]
   Keywords : Lovemarks; Brand Preference; Brand Love; Consumer Behaviour; Repurchase Intent; Emotional Attachment; Consumer Loyalty;

   Abstract : Today, in a world of consumption where almost everything is branded, every consumer has a brand that they love, a so called lovemarks. Nowadays, it takes more than just a commercial to make consumers stay committed to a brand. Consumers need to relate on a more personal level. READ MORE