Essays about: "Berkan Basören"

Found 1 essay containing the words Berkan Basören.

  1. 1. Influential Factors of Foreign Market Entry Modes : A case of Swedish MNCs into the Chinese Market

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Berkan Basören; Michael Olugunna; [2012]
    Keywords : ;

    Abstract : Globalization has reduced the significance of geographical boundaries. Companies that successfully establish themselves in foreign markets experience many benefits. One of the key decisions in the process of foreign market entry is selecting market entry modes since selection of entry modes is a significant determiner in the success of company. READ MORE