Essays about: "Berry, Zeithaml, and Parasuraman"

Found 2 essays containing the words Berry, Zeithaml, and Parasuraman.

  1. 1. The Identification of Gaps between perceived and required Service Quality and Strategies to increase Customer Satisfaction

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Tanja Grewe; [2009]
    Keywords : service quality; customer satisfaction; gap analysis; airline sector;

    Abstract : The assurance of customer satisfaction is an increasing challenge for airline companies. Bridging the gap between passenger expectations and the perceived image of service quality is a permanent problem that is in the need to be optimized. READ MORE

  3. 2. För naturens bästa : en studie av svensk kvalitetsmärkning av ekoturism

    University essay from SLU/Dept. of Economics

    Author : Pia Svensson; [2004]
    Keywords : ekoturism; resa; miljö; kvalitet; marknadsföring; varumärke; certifiering; märkning;

    Abstract : Nature's Best is a quality-label for Swedish Eco-tourism. It is one of very few active ecotourism labels and the only one that claims quality as its main focus. The objective of this thesis is to evaluate the certification scheme Nature's Best with regards to the values the certification creates for the companies that certify their products. READ MORE