Essays about: "Beteendeteori"

Found 2 essays containing the word Beteendeteori.

  1. 1. What Moves You? : A Study of Mode Shift Motives in Stockholm

    University essay from KTH/Urbana och regionala studier

    Author : Alexander Gaio; [2020]
    Keywords : mode shift; travel behaviour; mobility management; theory of planned behaviour;

    Abstract : What causes people to change their primary transportation mode and sustain the change in the absence of an incentive? Shifting towards sustainable modes is a vision shared by many municipal, regional, national and international bodies around the world, but it is difficult to change individuals’ behaviour, especially when there is no incentive to do so. Through understanding how individuals make decisions about their planned behaviour and determining what are opportune moments to re- learn travel habits, it may serve as a key opportunity to influence sustainable mode share. READ MORE

  2. 2. How can customer behavior be changed in order to increase sales of organic products

    University essay from KTH/Industriell ekonomi och organisation (Inst.); KTH/Industriell ekonomi och organisation (Inst.)

    Author : Rebecca Hammel; Matilda Klasson; [2015]
    Keywords : DiVA; master thesis; Organic; Sustainability; Brand Knowledge; Behavior Theory; DiVA; examensarbete; uppsatts; Ekologisk; Hållbarhet; Märkeskunskap; Beteendeteori;

    Abstract : During the last few years, awareness of environmental- and health related problems have grown dramatically. An area that has a contributed to these concerns are the food industry. It has affected the demand of greener products such as organic food, which aims to be healthier and better for the environment. READ MORE