Essays about: "Biases and heuristics"

Showing result 1 - 5 of 10 essays containing the words Biases and heuristics.

  1. 1. From Monkey Mind to Entrepreneurial Action

    University essay from Göteborgs universitet/Graduate School

    Author : Alexandra Jampolskaia; Nea Salmelainen; [2019-07-08]
    Keywords : Entrepreneurship; Entrepreneurial characteristics; Entrepreneurial action; Intention action-gap; Emotions; Biases and heuristics; Cognition;

    Abstract : The purpose of this research is to​investigate how individuals manage negative emotions to close the intention/action-gap of starting a new venture. In an entrepreneurial context, if an aspiring entrepreneur does not take action despite having actual intentions,theoreticallynew ventures can not be created. READ MORE

  2. 2. Advancing Towards Model-Based Decision-Making : A Qualitative Case Study at a Swedish Whisky Start-Up

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Jan Frederic Nerbel; Ellinor Hammarsten; Tobias Hedlund; [2017]
    Keywords : decision-making; start-up; optimal exploitation; non-renewable resources; Swedish whisky industry; model-based planning;

    Abstract : This study investigates decision-making processes in respect to the maturation time and the marketed quantities of single malt whisky in a Swedish distillery start-up. At first, the literature regarding decision-making in both start-ups and larger organisations has been reviewed. READ MORE

  3. 3. Systematically Irrational Decision Making : An Evaluation of Decision Making Competence of Technical Experts and Decision Makers at Scania R&D

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi; Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Saheer Sayyed; Johan Duintjer; [2016]
    Keywords : decision-making; individual decision making competence; cognitive biases; heuristics; product development projects; counter acting biases;

    Abstract : Purpose – The purpose of this exploratory thesis is to gain insights into the individual decision making competence levels for the decision makers and solution designers at production level at Scania Research and Development. And develop a simple framework for counteracting the negative influences of the cognitive biases and heuristics on the decision making process. READ MORE

  4. 4. The Implications for Consumer Protection Law in the European Union of Behaviourally Informed Commercial Practices

    University essay from Lunds universitet/Juridiska institutionen

    Author : Emil Conradie; [2016]
    Keywords : Unfair Commercial Practices Directive; Nudging; Biases and Heuristics; Behaviourally Informed Commercial Practices; Autonomy; Human Rights Law; European Union Consumer Protection Law; Agency; Right to Privacy; Law and Political Science;

    Abstract : What level of influence should market actors be allowed to exert over consumers’ transactional decisions? While persuasive marketing is inherent to free markets and therefore uncontroversial, relatively recent research in the field of behavioural economics about systemic errors in human decision-making has shown just how susceptible consumers are to the will of market actors. Within a rapidly evolving commercial environment, characterised by new technology that resembles science fiction at times, it is time to reconsider whether consumers are adequately protected. READ MORE

  5. 5. Enhancing trust online A cross Bsectional study on users judgments of online bank websites in Germany

    University essay from Linköpings universitet/Linköpings universitet/FöretagsekonomiFilosofiska fakulteten; Linköpings universitet/Linköpings universitet/FöretagsekonomiFilosofiska fakulteten

    Author : Gabi Martin; Joakim Jonasson; [2014]
    Keywords : trust; risk; website interaction factors; online bank; judgments; intuition; reasoning; Germany;

    Abstract : Background: One the latest developments in the banking sector are online banks, which provide their services only online while physical offices are not available. Market research conducted in Germany, have shown that Germans are hesitating to adopt to the digital offered banking services. READ MORE