Essays about: "Big data"

Showing result 1 - 5 of 1233 essays containing the words Big data.

  1. 1. The Changing Nature of the Audit Profession - Opportunities and Challenges with Digital Transformation and the Use of Audit Support Systems, Big Data and Data Analytics

    University essay from Göteborgs universitet/Graduate School

    Author : Gustaf Stensjö; [2020-07-01]
    Keywords : Auditing; Digital Transformation; Audit support systems; Big data; Data analytics;

    Abstract : MSc in Accounting and Financial Management.... READ MORE

  2. 2. How initiatives towards transforming the Role of Controllers play out – A field study examining the changing role of controllers at Volvo Cars

    University essay from Göteborgs universitet/Graduate School

    Author : Victoria Andersson; Karin Enström; [2020-07-01]
    Keywords : Controllers; Management Accountants Accounting; Institutional Theory; Institutional Environment; Institutional Entrepreneur Entrepreneurship; Digital Transformation; Big Data and Business Intelligence Analytics;

    Abstract : MSc in Accounting and Financial Management.... READ MORE

  3. 3. Sustained Competitive Advantage In Industry 4.0 Addressed By An MNE - A Resource Based View

    University essay from Göteborgs universitet/Graduate School

    Author : Diana Metin; [2020-06-30]
    Keywords : Industry 4.0; MNE; sustained competitive advantage; Resource Based View;

    Abstract : MSc in International Business and Trade.... READ MORE

  4. 4. Factors Influencing Consumers’ Purchase Intention of Co-branded Products with Eco-labels

    University essay from Göteborgs universitet/Graduate School

    Author : Junru Li; Maria Cristina Mincic; [2020-06-25]
    Keywords : co-branding; eco-label; brand equity; eco-label equity; perceived fit; ease of transfer; product evaluation; purchase intention;

    Abstract : MSc Marketing and Consumption.... READ MORE

  5. 5. Implementation and Exploitation of Data and Data Driven Decisions in B2B sales and marketing - A Case Study

    University essay from Göteborgs universitet/Graduate School

    Author : Ella Almius Cederstav; Elin Elmeljung; [2020-06-23]
    Keywords : Big data; Data driven; Data Analytics; Digital transformation; Change management;

    Abstract : MSc in Marketing and Consumption.... READ MORE