Essays about: "Bihan Wang"

Found 1 essay containing the words Bihan Wang.

  1. 1. Understanding In-game Purchase Behavior of Millennials in Mobile Battle Royale Games

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Teymur Nabili; Bihan Wang; [2021]
    Keywords : Millennials; Battle Royale Games; Aesthetic Items; Theory of Consumption Values;

    Abstract : Background The consumer behavior of mobile game players, especially the main consumingforce - millennials, has started to gain more attention as the mobile game industryhas turned into one of the most profitable entertainment fields. Nevertheless, thereis no unified model to understand the in-game purchase behavior of all mobilegames since the strengthening factors in video games are divergent subject to thegame genre. READ MORE