Essays about: "Bin Huang"

Found 2 essays containing the words Bin Huang.

  1. 1. Exploring the Compatibility of E-servicescape Conceptual Model and the Conceptualization of Social Factors in the Context of Taobao and TMall

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Bin Huang; [2020]
    Keywords : Servicescape; e-servicescape; online servicescape; aesthetic appeal AA ; layout and functionality LF ; financial security FS ; social factors SF ; trust in website TW ; purchase intentions PI ; S-O-R; Chinese online retailing; social dimension; Taobao; TMall; online customer reviews OCRs ; live-chat; live-streaming; factor analysis; exploratory factor analysis EFA .; Social Sciences;

    Abstract : Prior to the accomplishment of this research, the compatibility of the classic e-servicescape conceptual model in the context Taobao and TMall in China were rarely found among existing e-servicescape literatures due to the standardization taken by both online platforms towards the establishment of individual webshops. Meanwhile, the conceptualization of social factors as social dimension of e-servicescape construct was mostly absent in the existing e-servicescape literatures. READ MORE

  3. 2. Exploring Prospective Entrepreneurial Engagement and Stakeholders’ Involvement in the Circular Economy : An Empirical Study on the Concept of Växjö Reuse Village

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Bin Huang; Loukas Plas; Nader Salam; [2016]
    Keywords : Waste management; circular economy; sustainability; triple bottom line; values; economic values; non-economic values; entrepreneurship; ecopreneurship; social entrepreneurship; values centered entrepreneurs; stakeholders; Växjö Reuse Village;

    Abstract : During the search for a thesis topic, the researchers established contact with a civil servant at Växjö Municipality in Sweden who introduced them to the prospective project of the Reuse Village as part of the city’s waste management plan to enhance circular economy. Hence, the researchers’ purpose for this thesis is to explore the determined values and stakeholders’ involvement linked to the engagement of entrepreneurs towards a circular economy. READ MORE