Essays about: "Biro Lotti"

Found 2 essays containing the words Biro Lotti.

1. 1. Advertising Skepticism : The influence of demographic factors, consumerism and green washing in the organic food industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Nathalie Van Kenhove; Lotti Biro; [2016]
   Keywords : Green Washing; Green Skepticism; Green Advertising Skepticism; General Advertising Skepticism; Green Consumerism; Environmental Concern; Attitude towards Green Products; Green Purchase Behavior; Demographics; Organic; Environmental Friendly Food Products;

   Abstract : In 2016, it is no longer possible to deny the existence of global warming and its harmful effects on our planet and the environment. Not only experts, but also consumers, have become increasingly concerned about the environment. READ MORE

3. 2. Identifying Barriers with Joint Venture Implementation : Empirical Evidence on Petia

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Biro Lotti; Carl Axén; Erik Mosher; [2014]
   Keywords : Developing countries; Emerging markets; Bulgaria; Low-cost countries; International expansion; Low-labor costs; PESTEL Analysis; Cultural Dimensions; Joint Venture; Legal factors; Barriers to entry;

   Abstract : In order for the companies to continue existing and stay competitive in today’s business world, they must go international. More and more researchers are stating how all companies should expand to new and existing markets. Emerging markets are showing more and more potential for growth and customer demand. READ MORE