Essays about: "Björn Arpi Ekblom"
Found 1 essay containing the words Björn Arpi Ekblom.
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1. Standardisation of the Selling Process in Franchising : A Take on Sales Funnel Management
University essay from Högskolan Dalarna/FöretagsekonomiAbstract : This paper addresses the two opposing extremes of standardisation in franchising and the dynamics of sales in search of a juncture point in order to reduce franchisees’ uncertainties in sales and improve sales performance. A conceptual framework is developed based on both theory and practice in order to investigate the sales process of a specific franchise network. READ MORE
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