Essays about: "Björn Göransson"

Found 2 essays containing the words Björn Göransson.

1. 1. Standardisation of the Selling Process in Franchising : A Take on Sales Funnel Management

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Björn Arpi Ekblom; Ulla Göransson; [2016]
   Keywords : Standardisation. Selling Process. Sales Performance. Sales Funnel Management. Performance; Indicators. Conversions. Quantitative Research. Logistic Regression;

   Abstract : This paper addresses the two opposing extremes of standardisation in franchising and the dynamics of sales in search of a juncture point in order to reduce franchisees’ uncertainties in sales and improve sales performance. A conceptual framework is developed based on both theory and practice in order to investigate the sales process of a specific franchise network. READ MORE

3. 2. The Relationship between Standardization/Adaptation and Performance : An Empirical Study on E-commerce Firms

   University essay from Institutionen för marknadsföring (MF)

   Author : Oliver Göransson; Björn Sahlquist; [2013]
   Keywords : International marketing strategy; standardization; adaptation; export performance contingency perspective; e-commerce;

   Abstract : The pace of globalization has increased over the last decades due to liberalization of trade policies, ease and stability of monetary systems as well as advances in transportation and information technology. Among those who have capitalized on these advances, e-commerce firms can be found. READ MORE