Essays about: "Björn Hellqvist"

Found 1 essay containing the words Björn Hellqvist.

  1. 1. Does reputation matter?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gustav Wingstrand; Björn Hellqvist; [2015]
    Keywords : CBIRM; Corporate Brand Management; Strategy; Porter’s Diamond; Cargo port industry; Business and Economics;

    Abstract : Purpose: Investigate how the corporate brand can play a strategic role within the cargo port industry through affecting the choice of cargo port from the customer’s perspective. Methodology: A qualitative method with an abductive approach has been used. The research design is based on semi-structured interviews. READ MORE