Essays about: "Björn Hellqvist"
Found 1 essay containing the words Björn Hellqvist.
University essay from Lunds universitet/Företagsekonomiska institutionen
Abstract : Purpose: Investigate how the corporate brand can play a strategic role within the cargo port industry through affecting the choice of cargo port from the customer’s perspective. Methodology: A qualitative method with an abductive approach has been used. The research design is based on semi-structured interviews. READ MORE