Essays about: "Björn Lindell"

Found 1 essay containing the words Björn Lindell.

  1. 1. The Fight for Shelf Space : Regional Meat Producers Facing Retail Labels

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Rickard Palmqvist; Björn Lindell; Jerry Karlsson; [2007]
    Keywords : Retail Label; Producer Brand; Cured Meat Industry;

    Abstract : Sweden has experienced a surge in retail labels within the food industry the last decade and this increase has meant great changes within the meat industry. Producer brands have been faced with issues of strategy formulation and changing power structures that has affected small-and medium sized companies more than others. READ MORE