Essays about: "Björn Petter Made"

Found 1 essay containing the words Björn Petter Made.

  1. 1. Innovating Customer Value : A study in creating uncontested market space

    University essay from Företagsekonomiska institutionen

    Author : Per Mosseby; Björn Petter Made; [2005]
    Keywords : ;

    Abstract : A number of new companies are rapidly becoming successful in established markets, or are creating new markets for themselves where there is little or no competition. Their services and products seem to knockout their competition by offering significantly higher value compared to older products. READ MORE