Essays about: "Björn Ullmark"
Found 1 essay containing the words Björn Ullmark.
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1. The Art of Turning Relationships into Competitive Advantages : Managing direct customer relationships in China
University essay from Handelshögskolan BBSAbstract : Many firms are today established in China via intermediaries, such as distributors or agents. However this establishment is not valuable in a long-term perspective if the industry environment offers a possible higher return on investment by establishing on its own. READ MORE
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